What kinds of appeals should be made and what kinds of information should be supplied?

1. How much energy is being used
2. Why energy conservation is necessary
3. What should be done (concrete energy conservation methods)
4. How effective energy conservation can be (energy conservation benefits)

• Information supply
1. Utilization of the mass media
2. Events and campaigns
3. Pamphlets and web sites
• Supply of tools

• Fostering of, and support for, actors in community awareness education
  1. Fostering of leaders and provision of support
  2. Support for local governments, NPOs and others
  3. Support for school education
  4. Support for businesses
• Creation of a mechanism for practical efforts
• Financial assistance